With the scores of mobile apps reaching new heights, it has become difficult for developers to stand out in this competitive market. Today, people, especially generation Z, and millennials easily get bored with similar things. According to a recent survey, maintaining the user engagement of mobile apps is one of the biggest challenges of mobile apps. Globally, 60% of mobile app users stop using a mobile app after four months of installing. So, to keep the consistency of user engagement, app developers have to come up with exciting and challenging ideas.
The key features that make the mobile app popular are speed, availability, user experience, and gamification. In this blog, we will talk about how gamification is the most productive strategy for user engagement in a mobile app.
Gamification is a method to motivate users of the app in a definite way by using game components in a non-gaming mobile app. A gamified experience might take place in multiple parts, from human resource to business and from fundraising to startup. Additionally, we use it regularly in our professional life before the development of mobile apps and relatable technologies. Plus, gamification builds its origins in human nature. Humans always desire certain goals, competition, and rewards to make things interesting.
For example, a teacher gives rewards to students with badges; a company can reward their employees with an employee of the month recognition. Similarly, a Fast food restaurant provides you various discount coupons depending on your purchasing, and, these coupons can easily redeem in the Fast food restaurant. These kinds of strategies motivate people to work more productively and remain loyal. This is how gamification works. Today, mobile apps are also turning into gamified apps for user retention.
Gamification apps are a moderately new concept, it means using some game context in a non-gaming mobile app.
App developers can confidently take help of the benefits of gamified apps and provide users motivation from the gamification strategy. See the examples of gamification mobile apps are banking apps, shopping apps, social apps, health & fitness app, and productivity apps.
Before you gamify your mobile app, you need to learn which advantages gamification mobile app will bring to your business and how you can increase user engagement from the gamified app.
Matthias Koepp, a famous Journalist of The Wall Street, found out that adults are encountering more difficult challenges through the games. Their brains were releasing more dopamine while playing games. So, we can conclude that game context in non-game mobile apps also releases dopamine in the users’ brains. As a result, they will interact with the gamified app for a longer time to avail themselves of more achievements and enjoy the feeling of accomplishment. In other words, gamified apps potentially trigger competitive nature in users.
What is the reason behind the success of gamification mobile apps for marketing strategy?
Curiosity makes users progress well and push them for more achievements. The curiosity of the next level or move will make them visit your app again.
Users can sometimes feel bored with the same monotonous plot or actions in the app. To make it interesting, a gamified context can help create some competition and finally encourage a user to stick with your app.
A reward may offer in different formats: maybe a sticker, something material, maybe just an acknowledgment, or something financial. Whereas the specifications might modify, the indisputable details remain on the desk: The rewards are considered a great motivator for users.
A perfect gamification app strategy will provide you a good quantity of traffic and users will take a good experience from the mobile application. This is the whole point of gamification mobile app marketing.
The dynamics of the game that app developers integrate into your mobile app will give you an insight into how the users will behave in the app developed by you. Therefore, it will help make your app an attractive option for users.
Mobile apps with gaming context can allow users to enjoy the app. An engaging app will make the users loyal and make them spend more time and money on the app. By bringing gaming elements into the mobile apps businesses can motivate buyers to engage competitive instincts. To build an established and lucrative mobile app, initiate with attracting the right users. Just downloading it is not enough. The key factor of a successful mobile app is to engage and retain the user.
The users can be attracted first time by installing your mobile app and you can increase the engagement by offering them rewards. You can offer rewards for referrals, increase the rewards for retention. Another way to attract new users is to create contests requiring users to provide their name or social media to use the mobile app.
To encourage user engagement, get users to open an account by providing the reward. Rather than depending on loyalty points to retain users, using gaming context can bring more fun and excitement to the app. If you want your users to use the app frequently, provide them points in terms of rewards. Make sure the gamification is straightforward and provides something meaningful to users.
People use mobile apps that bring value and render solutions to their problems. People like to use apps that pleases them and surpasses their expectations. Understand your users’ requirements and how your app can fulfill their needs.
Gamification apps create a kind of competition among the mobile app’s users. It is recommended to integrate a gamification layer with a mobile app. Try to come up with a creative idea that gives an experience to app users they will never forget. Mobile apps have become an important part of our lives, and consequently, app developers have to create an app to hook the users and retain them.
Develop a mobile app that is valuable for users. You should respond to the questions like – Why should users use your app? Will the mobile app get value to your users? Why should your app be chosen over your competitors? And many more. If you want to move your mobile app in the right direction give a clear answer to these questions. Users like applications that can make their life easier. The app has to bring value to retain the users.
Gamification is present in apps of multiple industries. Example fitness, finance, e-learning, productivity, and many more. Let’s take a look at examples below that have successfully implemented gamification for user engagement and retention:
Receiving new knowledge is no longer related to boredom and routine. Mobile apps and educational activities have to turn into e-learning—using technological processes to ease learning and transform it into an exciting experience. Here are some of the most famous gamified apps from the e-learning industry:
- Duolingo: - To keep users engaged with the app, Duolingo show daily goals and streaks from the performance.
- Codecademy Go: - Codecademy is one of the best online platforms that teaches software development and coding. Codecademy Go is providing its best services since 2018.
- Khan Academy: - Khan Academy is an education app that uses gamification like a skill tree, badges, and progress dashboard and points. This app teaches everything from science to history.
Productivity apps use gamified app strategies more efficiently. It gamifies our life on a daily routine. These apps use gamification to remind us of the important tasks that we ignore. Look at some examples of gamification mobile app in productivity apps.
- Habitica: - A perfect example of gamified productivity app is Habitica. In the app, users build teams by creating their characters, and they defeat enemies by finishing the tasks.
- Todoist: - Todoist helps users to complete all kinds of tasks, from major work projects to minor daily chores.
The healthcare app industry is quite broad and includes many sections like nutrition, medication, emotional health, fitness, rehabilitation apps, and much more. The most famous examples that have gamified their apps are:
- Fitbit: - It is easy to gamify the fitness app because achievement and competition are two critical components in mobile games also in sports. Consequently, gamification in fitness apps helps phenomenally to increase mobile app engagement and improve user experience.
- MySugr: - Gamification integrated in MySugr especially for people who have diabetes. This company also launch MySugr junior for children.
- Mango Health: - This app gives reminders to patients of their medication and provides records of each taken dose. Mango health gives real-life rewards to its users and discount coupons.
To gamify the app, integrate gaming context in a non-gaming mobile app to increase user retention. This strategy also increases user engagement by transforming a dull routine into a fun experience. Gamification has already made its way in multiple industries, such as healthcare, education, and e-learning. The reason behind making gamified apps is to provide users with new challenges and keep them interested in the app.
21, Dec 2021
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