If we take some time out of our busy schedules and realize the impact of mobile phones on our life, we will be surprised. Mobile phones have made our lives much easier than it was in the past. Through apps, we can order groceries to operate our business supplies from the comfort of our homes. The COVID-19 lockdown allowed us to understand the importance of mobile applications in our lives.
A few years back, we considered mobile phones a luxury. In a short period, they have become a necessity due to particular applications. You will be surprised to know that there were 3.14 million applications deployed on the Google Play store and 2.09 million on the App Store, and we only use a few of them. This is because of the fierce competition as hundreds of substitute applications are available on both app deployment platforms. Besides competition, the most common reason for the failure of an app is poor app UX.
If a mobile app development company wants to reach the heights of success, they need to give an amazing user experience, which will make the app stand out. Suppose you have developed a mobile application and it has failed to attract users or look forward to creating an application. In that case, you must go through the ways listed below to improve your mobile app user experience.
Best practices to improve the mobile apps user experience:
Before listing the ways to enhance an app UX, you need to understand the importance of mobile app UX design. Understanding users’ needs for whom you are developing the application allows you to create a successful UX design a good design practice. Finding out the user persona is the most crucial stage of creating a mobile app UX design.
Now let us have a look at the ways to improve the mobile apps user experience:
1) Efficient onboarding:
Onboarding is the initial stage and most crucial element of an app’s user experience. Onboarding holds the power of taking your app to heights of success or making it a complete failure. If your app fails to onboard the users, the user will straight away delete the app. To improve the user onboarding process, you must not provide too much information to the users. Only the basic sets of instructions should be provided so that the users can explore the app themselves. It will result in a higher retention rate. In simple words, you must demonstrate the value of your app, but you must avoid going into too much detail as it affects the user experience.
2) User-friendly login screen:
To have the best user experience, you must equip users with user-friendly login features. Providing simple registration facilities will allow registering from external accounts such as Google, Facebook, and Twitter. The app should require only the essential information instead of asking for additional information like phone numbers. The users very often forget their user names. To make the users remember their login credentials, you can either ask for their nickname to register or use the emails as the user name from which they write into the app.
Another way to provide a hassle-free experience to users is by allowing them to stay logged in. They can keep using the app frequently without worrying about the login credentials.
3) Touch-friendly applications:
While developing a mobile application, you must keep in mind the mobile screen sizes. Being aware of the screen sizes will allow you to retain existing users and reach a new user base. The touch icons should be large enough to allow the users to navigate from one option to another. Often users get irritated when they accidentally tap onto categories while trying to tap on the registration option. Here are few suggestions listed below which will make your mobile app touch-friendly:
While creating an application, keep in mind the touch buttons you equip the app with should be easily tappable with a fingerprint. According to research, the average fingerprint size varies between 10 to 14mm, and the user’s fingerprints cover the dimension area of around 8mm to 10mm. Keeping in mind the stats listed above, 10mm x 10mm is a perfect touch target size to equip your app with.
Keeping the buttons close to each other means there are chances users will tap onto the wrong button by mistake. They should equip the buttons with enough space to ensure that they do not overlap with each other. It will make it is easy for the users to tap onto them.
4) Concise Content:
The content on the mobile apps differs from the content on a website. Mobile screens are much smaller, which makes it difficult for users to go through all the information. That is why only the most essential information should be placed on the application. Equip the mobile screens with information that adds value to the application. According to a study, only those mobile UX designs are successful, which have concise content.
5) Simple to navigate:
Simple navigation is the most crucial element to look after to adopt the mobile app’s best practices. You must ensure that the users are familiar with the navigation. That is why it is not necessary to equip the app with additional and irrelevant tabs. To assist first-time users, you may guide them through app features.
Here are few recommendations listed below to ensure simple navigation:
To make the app intuitive, you can use the most popular and most used mobile app pattern, the hamburger menu. Developers prefer placing a hamburger menu on the apps because it keeps the app clean by saving space.
Place a tab at the bottom:
To make the navigation flow simpler, you can use embedded links at the bottom. The most popular applications using bottom navigation tabs today are Twitter, YouTube, and Udemy.
6) Reduce search efforts:
To develop the best user experience, you must help the users find what they are looking for quickly—requiring users to go through many steps before final checkout results in lower conversion rates. To increase the conversion rate, you can integrate the application with search strategies like barcode scanning and keyword search.
7) Limit user input:
To improve the retention rates and improve the mobile app UX design, you must reduce the number of requirements before the final checkout process. Make it simple for users to complete tasks. Use features like auto-fill to save time. Reduce the required data fields to make the app scalable.
8) Give importance to user feedback:
Last but undoubtedly, the essential way to improve mobile UX design is to ask for user feedback regarding the application. To collect user feedback, you can use the review and rating strategy. It is beneficial for you to gain insights into audience needs for features in your app. You must ensure that you are not asking for feedbacks too frequently as it can also make the users annoyed, resulting in a low retention rate.
To improve and develop a top user experience app, you should completely divert all of your attention to the following stage of app development. The applications which have failed till today share a similarity of having poor user experience. This is why you need to implement the best design practices to avoid the risks of failure. To increase the retention rate, ensure that the app is simple, user-friendly, and stellar in design. The above listed eight ways can help to improve the existing app’s user experience. It can also be used to develop outstanding UX designs for a new mobile application.