Mobile apps are the future of the world of commerce. There are almost 3 billion smartphone users globally. With the number of users increasing gradually, the number of features being provided to them also increases. Today everything is accessible with one tap on mobile phones because of several great apps available. The addition of wearable apps and devices has also increased the importance of technology in people’s day-to-day lives. Considering the factors mentioned above, developing a mobile application can prove to be fruitful for businesses.
A mobile app helps to boost the growth of the business as well as creates brand awareness. Mobile apps improve the brand’s interaction with its customers and help you stay aware of their changing preferences. The development of an app for your business is quite an intimidating task with several important decisions to make your app popular among users and impact your business. If you are looking for information on making an app for your business, you are at the right place. In this blog, we will enlist the key aspects you should keep in mind while you are planning your mobile app development process.
To create a business app, the first and foremost thing to do is outline your business strategy. It will help you to get carried away with the concept of developing a scalable mobile app for your business. It is important to Note down the objectives of your business and how the developed mobile app will help you achieve them defining your needs for the app will allow you to determine whether you want the app to generate revenue for you or you want the app to assist you in day-to-day business operations.
By outlining the objectives, you want to achieve your app, you must conduct detailed research to know your competitors. There are millions of apps on the respective app platforms, i.e., google play store and Appstore, because of which many substitute app options are available. That’s why it is essential to know about your competitor’s apps which will help you make your app different from them.
The most important stage while thinking about developing a mobile app for your business is the process of hiring an app developer. When it comes to hiring a developer, you have two options to choose from. Hire an independent mobile app development company or hire an in-house team of developers. Both processes are time-consuming and require extensive research. Before hiring any team of developers, it is important to go through their portfolios where you can see whether the type of services they offer are suitable for the vision you have for your mobile app or not.
Apart from checking the portfolio, you can go through their previous client’s testimonials to know their developers’ experience.
Time zone is also an important thing to keep in mind while searching for a developer. With the developer being in the same time zone as yours, the two-way communication gets more manageable. Having a good outline of your budget also helps in narrowing down the choices. Conduct interviews with several developers to find the one best suited for your business’ mobile app development. It is imperative to give immense importance to the process while hiring an app developer because a good developer can make your vision of a successful app come true.
Budgeting of app for your business is another most important stage as insufficient funding has higher chances of failing your app. According to Gartner, less than one percent of mobile apps are successful. Due to the above-mentioned reason, it is necessary to plan out a total budget for your mobile app to develop with the best available technology and be equipped with outstanding features making it different from your competitor’s apps.
To plan out a budget for your mobile app, you must seek estimates from the developers you hire. Whether you are hiring an in-house developer or a mobile app development company, you must aim for at least three to four assessments to help you allocate finances for your mobile app.
After you have outlined your business strategy and have hired a team of developers for your mobile app, you have to meet the requirements of the most important app development stage, which will determine the success of your mobile app. To ensure you are developing a scalable app for your business, you must take care of:
Users worldwide prefer user-friendly, easy app interfaces, that’s why you must develop stellar yet straightforward designs for your mobile app. If users find the app screens complex, there are high chances that your app will not retain them. The design stage is based on visual design and solution design. In the stage of visual design, app designers develop app wireframes using different design tools like Sketch, Adobe XD, and Invision. In the solution, design stage app designers focus on the app’s architecture, database structure, technology stack, and API design.
Once you have developed a design for your mobile app, you should divert all your attention to the development process. Your mobile app’s development process is based on API development, Front end development, and Back end development. You must keep an eye on the development team you have hired to ensure that they are meeting your app requirements.
Once your app is developed, you should make sure the app is well tested before the deployment stage. Quality assurance tests will allow you to ensure your app’s functionality. The testing process also includes different functionality testing stages, which ensures all the apps’ features are working. Performance testing ensures the app loads quickly without hanging and doesn’t drain the battery. Security testing ensures there is no risk to the user data. Further device testing ensures that the app is compatible with various devices.
After your app is developed and tested, it should be deployed on the right platform, i.e., Google Play Store and Appstore. If you have developed an android app for your business, it should be deployed on the google play store, and if you have developed an iOS app, it should be deployed on the Appstore. You must optimize your apps using the relevant keywords to bring your app to the top on both app platforms, helping you get higher downloads.
The app development process does not end once the app is released on both Appstore and google play store. It is necessary to give importance to user feedback for your app to become successful because the idea of a mobile app for your business revolves around a comfortable user experience. With each download, you will get feedback on your developed app. You should ensure constant maintenance of your app to provide users best services. Besides maintaining your app to ensure it works smoothly, you should ensure updating your app with new features from time to time.
The whole process of mobile app development is tiring and includes several brainstorming sessions. Every decision from hiring the right team of developers who understand your vision, to understanding your targeted audience, declaring a budget that won’t be too heavy on your pocket, having a solid purpose for your app are all the important things that will impact your business once the app is deployed on relative platforms. A competitive app with a strong strategy will help you to double the revenue than before and expand your customer base to areas where your business does not have a physical presence.
23, Feb 2021
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