Working-on-the-go is quickly becoming more popular as technology is advancing. With smart devices such as the Internet of Things (IoT), businesses have changed the way they gather information. Using Big Data Analytics with Artificial Intelligence, it has become easier to evaluate and analyze massive data.
Companies are working with insights to improve their strategies and long-term goals. Amidst all this change, enterprises are starting to focus on the mobile working model. This way of working gives more flexibility to employees and improves business productivity. Have a look at some of the things that will explain how you can go about developing an Invincible Enterprise Mobility Strategy.
What Does Enterprise Mobility Mean?
It refers to the deployment of mobile solutions across departments in an organization. It uses mobile technology to connect data, processes, and people. Enterprise mobility enhances how customers interact with the services and products of a business.
Employees can positively impact business growth with robust enterprise mobile solutions in many different ways. Customers get more touchpoints to interact with businesses and can consume services and products easily. Now that we understand enterprise mobility let us see how businesses can develop a strategy for mobility.
Why Implement Such a Strategy?
Businesses invest in profitable opportunities that have higher Returns on Investment (ROI). Research shows that investing in mobile technologies gives a higher ROI than investing in other areas. It reduces business costs such as IT operations cost and management cost by about 20% to 29%.
Define Business Needs
Businesses should not implement a technological solution for the sake of it. It must serve a meaningful purpose. Otherwise, it will just be an expense for the business. Define your business needs to understand why you need an enterprise mobility strategy. Evaluate the problems being faced by the company and how incorporating an enterprise mobility strategy will help solve those problems.
You can define your business needs by using key performance indicators (KPIs) and customer feedback. KPIs reveal the areas that need more attention or improved productivity, while customer feedback shows how satisfied customers are after consuming products and services.
An enterprise mobility strategy can help solve specific business problems, attract new customers, enter new markets, and create new segments. Find some basic answers such as the mobility trends in your industry, core services and products, the five-to-ten-year plan of your business, and your consumers’ needs.
Do Competitive & Industry Research
Research is important because it reveals hidden opportunities in the market and the industry. Collecting data about your competitors can show how they are responding to their customers’ needs through mobility.
You can start by finding the mobility solutions developed and implemented by your competitors for their customers and employees. Look for your competitors’ apps on the app stores, websites, and online mentions. Just looking at their app can show how they are responding to the growing needs of their customers.
An industry analysis, on the other hand, can identify innovative opportunities and define creative solutions. It will be based on market focus and growth trends, disruptive forces, industry innovation, and mobility growth.
Set Strategic Goals and Objectives
You have already identified your business needs; now, you need to prioritize them according to their importance and urgency with its objectives and goals. You need to identify the apps that will impact your business, users, and employees the most. Ask yourself if your business model can also support the app if mobility is the best solution to your business’s problems.
The long-term objectives of your business relate to scalability and usage. Apart from everyday use, you will also gather an almost infinite amount of data. This is why you need to answer more questions such as the new opportunities your mobility solution will create, your ROI, the benefits your business can enjoy from the collection of data, how scalable the app will be to cater to the growing needs of the business, and how you will maintain and support the apps.
Choose Right Experience
Enterprise mobile apps development is different from web applications. People think that the only difference between the two is the adjustment of the screen size. In reality, there is a lot more in developing a mobile app than in creating a website with similar features.
Popular platforms for mobile apps include Android for Google and iOS for Apple devices. Apps for mobile platforms are developed using their unique environments and software development kits. The functions of an app are custom designed for different platforms. This gives users a unique experience depending on their particular platform.
Native mobile apps are made for their specific platforms. Users can download them from app stores to their mobile devices. Native apps have access to the hardware and firmware of mobile devices. This gives them the ability to take full advantage of the device’s features. They give the best experience to the users and perform flawlessly. The only setback is that native apps cost more because you have to develop them separately for Android and iOS.
You must first select your target audience and then think of developing an app according to their preferences. If they use the iOS platform, then build one only for the iOS platform, and the same goes for Android customers. Selecting one platform will reduce the delivery time, initial investment and allow you to make the app perfect.
Web apps are accessed using a mobile browser like a website. They are different from websites because they are responsive and can act like an app. The advantage you get with a web app is that they work with both Android and iOS platforms. This reduces the initial investment and the time to develop the app. In this sense, their access is similar to that of native apps.
One disadvantage is that web apps have limited access to the firmware and hardware features of the devices. Organizations that already have web apps will find it more comfortable and less costly to implement a web-based mobility app across the different departments.
Make a Plan
Come up with a viable plan that includes all the variables that you might not have accounted for. There is intense competition in the market between Android and iOS platforms. Each of them comes up with frequent updates and new features to get ahead of the other.
You need to develop the app considering these frequent changes. Think in the long-term, but also account for the short-term changes that you might have to face. Focus on the app’s agility to make sure that you can quickly identify and remove bugs, implement new features, and address security vulnerabilities.
You can always outsource the mobility solution from an enterprise mobility company and implement the solution throughout or in specific parts of your organization. You know the needs of your business and why you need a mobility solution. You can quickly identify your organization’s interests that require the solution the most or if the whole organization can benefit from the solution. Understand how the solution will help your organization. Clearly define how it will be aligned with the company’s vision and long-term objectives.